I started creating this brand by choosing the brand name which is the same as the skater "Mia Moonwood".

This brand is targeted at teenage skaters which s why we chose bright vibrant colours as the main colour scheme. I chose blue and purple as it symbolises both male and female as-well as working well together as colours. I used the initials "MW" and designed them to look like ramps you would see at a skate park. There also a shape of a skateboard deck in the middle of the letters.

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This brand promotes a charity funded skate off and this is clearly visible to any skater or our target audience. 

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